Caroline GikonyoContinuing with the 4-part series on how to choose the perfect business for you, I’ll look at how you can analyse what you’re already good at or love doing. This series is extracted from my book 12 Weeks to Startup.
You need to conduct a personal analysis because you’re the most important aspect of this business. So it’s important that you check your strengths and weaknesses before you start our business.
Be open, clear and critical during this process so that you don’t overlook anything important.
How to conduct a personal analysis
Step 1
To start with, identify 3-5 people who know you very well. These are people who are open with you and can tell you the truth without fear of losing your friendship or support.
Ask them the questions below and note down their answers:
- What are things that I do well?
- What would you say are my main areas of weakness?
- What are the things that you know that I do naturally?
- What opportunities do you see out there for me?
- What are my quirks, the things I do that are uniquely me?
- What are the main ways that you see me sabotaging myself?
Don’t skip any of these questions. Also, don’t take things personally when people tell you what they see as your weaknesses or areas of self-sabotage.
The areas of weakness that you have in your personal life, career or job will translate into areas of weakness for your business.
Make sure you write down their answers immediately. Memory is very tricky so don’t rely on it.
Step 2
When you complete the interviews, summarize the results in a table or a single A4 sheet. Cross check the answers to find out the common characteristics that have emerged.
This analysis is your background research on yourself as a person. It’s also an analysis on the potential you have to make a business succeed or die.
Finally, the analysis will reveal to you the areas where you need to improve. Start working on your improvement through through courses, reading books, attending seminars and workshop, or working with a mentor or coach.
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Click the links below to read the other parts in this series:
How to choose the perfect business for you Part 1 – Elements of a perfect business
Choosing the perfect business Part 3 – Identify what you’re good at
Choosing the perfect business Part 4 – Decide which business to start
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