Reclaim Your Energy And Prioritize Yourself: A 28-Day Journey

Life has a way of pulling us in different directions. Between work, family, and the endless list of responsibilities, it’s easy to lose sight of the person at the center of it all: YOU.

Many women, especially high achievers, set incredibly high goals and work tirelessly to achieve them. Yet they often neglect their own well-being, dismissing self-care as selfish or unimportant. The truth is that prioritizing yourself isn’t selfish, it’s essential to your overall well-being.

If you’ve been feeling overwhelmed, disconnected, or simply in need of a reset, the 28 Days of Loving Yourself Challenge offers a powerful opportunity to reconnect with yourself, build sustainable self-care habits, and start creating a life that aligns with your values and goals.

Why the Challenge Was Created

The idea for this challenge was born in January 2018, when my former business partners and I were running a coaching business together.

At the time, we were all overwhelmed, overworked, and running on empty. We realized that our packed schedules and relentless ambition were taking a toll on our mental, emotional, and physical well-being.

The challenge started as a way to reclaim our energy, re-center our focus, and find clarity about what truly mattered in our lives and businesses. It was also something we wanted to share with other women who were in the same situation as the 3 of us.

Creating and participating in the first 28 Days of Loving Yourself Challenge gave us clarity; not just about our personal lives, but also about our professional paths and business.

For my business partners, it became clear that the business we had built together wasn’t aligned with their long-term goals. We made the tough decision to part ways as a result of that challenge.

They gave me their blessing to continue with the business, and I’m proud to say that it has grown into a powerful, life-changing experience for so many women since then. Best of all, our personal relationship didn’t break, and we remained friends even after parting ways as business partners.

Since then, the 28 Days of Loving Yourself Challenge has grown into a transformative experience for women from all walks of life. It’s designed to help you pause, reflect, and build practices that nurture your mind, body, and soul.

My personal journey

I’ve been a Life Coach since 2011 and have worked with numerous women, helping them achieve extraordinary results in their lives, careers, and businesses.

Over the years, I’ve observed a recurring challenge among high achievers: they set incredibly high goals, juggle multiple roles, and work tirelessly to succeed. Yet, they often neglect the most important relationship of all – the one they have with themselves.

I also know this struggle firsthand having come from a fast-paced social science research career that had deadlines upon deadlines. Business is also not a walk in the park and it’s easy to get into the grind of working hard and forgetting to prioritize yourself and your self-care.

That’s why I love hosting and participating in the 28 Days of Loving Yourself Challenge as it provides a safe, structured, and supportive space for women to take a step back and focus on what truly matters.

Each year, I also take this challenge alongside participants. It has become my own annual reset, helping me clear clutter, strengthen boundaries, realign my goals with my values, and gain clarity about my personal life and business. Ultimately, the challenge has become a practice I rely on to maintain balance, growth, and focus.

Who is This Challenge For?

The 28 Days of Loving Yourself Challenge is for you if…

You feel overwhelmed or stretched too thin.
Your life is full of physical, emotional, and mental clutter. You want an easy to implement and dedicated process that will help you clear clutter.
You struggle to prioritize yourself without feeling guilty.
You’re tired of people taking advantage of you because of your willingness to help others.
You’re looking for a fresh start and a sustainable self-care system.
You want to align your goals with your values and create a life that feels authentic.
As you age, you realize more and more that no one will prioritize you fully. You’re only here on earth for a season, and you want to make the rest of your life matter.

This program changes lives for the better

Since its inception, this challenge has helped participants:

Break free from the cycle of overwhelm and burnout that follows the December festivities and January rush.
Build habits that support their mental, physical, and emotional well-being.
Gain more clarity about what matters most to them and also remind themselves that they too matter.

One of the most powerful things about this challenge is the community. Each year, women from all walks of life come together to support and uplift one another. The shared experiences and insights create a sense of belonging and accountability that makes the journey even more meaningful.

Best of all, starting this year, you can join our community on WhatsApp once you complete the Live challenge in February. This community is where I interact in person with members to provide ongoing support as we explore our growth each year.

Why the 28 Days of Loving Yourself Challenge works

This 28-day program guides you through daily practices and reflections that are simple yet deeply impactful. You’ll learn to:

Clear physical, mental, and emotional clutter.
Set boundaries that protect your energy and time.
Develop a sustainable system of self-prioritization.
Reevaluate your goals and align them with your values.

Whether you join the live February version of the challenge or complete it independently at another time of the year, the structure is flexible and adaptable to your needs.

As I mentioned earlier, I take the challenge every year alongside the women who sign up. And every year, I’m amazed at how much clarity, peace, and energy it brings into my life.

Here’s what makes the challenge so effective:

Small, intentional steps: The challenge is designed around simple, actionable daily practices that nurture your mind, body, and soul.
A sustainable system: By the end of the challenge, you’ll have a personalized self-care system you can replicate on your own, no matter how busy life gets.
Clarity and alignment: It’s a powerful reset that brings focus and direction. I personally use the challenge to reevaluate my goals, clear physical, digital, and mental clutter, and realign my goals with my values.

Participants have also shared how the challenge has helped them strengthen boundaries, prioritize themselves, and let go of overwhelm. It’s a transformative experience that meets you where you are and helps you start moving towards the life you want.

This year, it’s your turn…

Join us this year if you’ve been feeling overwhelmed, stressed, or disconnected and you want a guided step-by-step process to help you turn things around.

This is a chance to reclaim your energy, focus on yourself, and create a self-care system that works for your unique needs.

Here’s what you can expect:

Daily guidance for 28 days: Simple, practical steps to nurture your mind, body, and soul. These are shared via email.
Personal growth resources: Tools and strategies to help you prioritize yourself and align your goals with your values.
Lasting impact: A sustainable system of self-care you can use long after you complete the challenge.

The Special Live February Edition

Your February Reset

Every February since 2018, I have run a live version of the challenge, creating an energizing sense of community, support, and accountability.

Starting February 1^st, you’ll join other women on this journey, sharing experiences and insights in a supportive environment.

The live version includes:

Exclusive weekly Q&A check-ins and group discussions on Zoom. This is where we discuss the lessons for each week under the guidance of a Life Coach.
Opportunities to connect with other participants for shared learning and support.
Guided exercises tailored to the unique challenges for that year.
Additional bonuses that are only available to those who take this option.

Why February?

December and January can be some of the most overwhelming months for women.

December brings the whirlwind of holiday preparations, family gatherings, and an endless to-do list that often leaves little room for rest.

January, on the other hand, brings its own set of challenges. There’s pressure to start the year strong and set new and bigger goals for the year. And you do this while recovering from the physical, emotional, and financial strain of the holidays.

It’s additionally stressful for working mothers who juggle career responsibilities with hosting, cooking, and creating memorable experiences for their loved ones. There are times when I look back and wonder how I stayed sane when my children were younger!

February is the perfect month for a reset

Many women are running on empty by the time February rolls in. After the whirlwind of the holidays and the intensity of January, many women feel drained and in need of restoration or a fresh start. Some will also tell you that they need a holiday to recover from the holiday season and January madness!

The 28 Days of Loving Yourself Challenge offers exactly that.

It provides a structured, intentional way to focus on yourself and set the tone for the rest of the year. It’s also an opportunity to step back, reconnect with yourself, and set the tone for the rest of the year.

While the challenges mentioned above exist, the truth is that most women don’t prioritize their self-care during the year. Some even feel that taking time out or doing something for themselves is selfish.

Self-care is not selfish. It’s one of the most important investments you can make in yourself and in those you care for.

When you prioritize your well-being, you show up more fully for your family, your career, and your life. You also have more energy to handle the hiccups that life brings without getting worn out.

This live version that runs in February is designed to help high-achieving women:

Press pause on the hustle.
Reconnect with themselves.
Build sustainable self-care habits that last long after February ends.

Self-care is also not just a February activity

That’s why this challenge is available year-round. You can sign up anytime and work through the program at your own pace, giving yourself the gift of self-love whenever you need it most.

How to Join the Challenge

Previously, the 28 Days of Loving Yourself Challenge only ran in February. Now, there are two ways to participate:

Join the Live February Challenge: Sign up now to be part of this year’s live edition, starting February 1st. You’ll benefit from real-time support and a sense of community.
Enroll Anytime: Can’t join in February? No problem! The challenge is now available year-round as an email course. So you can start whenever you’re ready to take steps to prioritize yourself.